Find out how your use of video marketing measures up!
Want to know how your company is doing in its video marketing efforts? Would you like a handy reminder of the important practices you should follow for the most effective use of video? Then you need the Video Marketing Scorecard.
This simple checklist was developed by Penni L. Smith to provide a convenient, consistent way to evaluate companies’ use of video marketing. Elements are assigned a score, adding up to a possible 100, which allows an easy way to measure video marketing performance.
In addition, brief explanations let the checklist serve as a reminder of the best video marketing practices, based on a consensus of experts.
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