Penni Smith Copywriting header image

Video Marketing Scorecard

Video Marketing ScorecardFind out how your use of video marketing measures up!

Want to know how your company is doing in its video marketing efforts? Would you like a handy reminder of the important practices you should follow for the most effective use of video? Then you need the Video Marketing Scorecard.

This simple checklist was developed by Penni L. Smith to provide a convenient, consistent way to evaluate companies’ use of video marketing. Elements are assigned a score, adding up to a possible 100, which allows an easy way to measure video marketing performance.

In addition, brief explanations let the checklist serve as a reminder of the best video marketing practices, based on a consensus of experts.

Get your copy of this free checklist as a thank you for signing up for the Penni L. Smith Copywriting mailing list. Just complete the boxes below and click the button.


Did you know that video marketing is “The Crucial Lead Generation Tool Even Smart Technology Marketers Are Neglecting”?

It’s amazing, but true. Over a third of technology companies are not using any video marketing. Of those that are using it, less than 20% are following the most effective practices.

Find out the details about the state of video marketing in technology companies, and learn ways the marketing can be improved by requesting your copy of the free white paper. Just fill out the contact form, and your copy will be sent shortly. Be sure to check the box to show you want the report.

Ready for Results?

PLS CW Logo SymbolAre you ready to ramp up your ROI, enjoy increased effectiveness, and experience better results from your marketing? Get on your way by contacting Penni L. Smith to discuss your needs.

Learn more about Penni L. Smith, review Penni’s service offerings, read real life case studies, or check out samples of her work.